Dalu Petroleum Gas Station
Inspired by the Hengyang goose, the logo incorporates elements of the wild goose. The orange portion represents the beak, while the gray-black portions represent the wings. The overall image resembles a wild goose in flight. Alternatively, it could represent an orange forest beneath a towering gray mountain—the goose's habitat. Both its image and its symbolism convey the spirit of positivity, solidarity, and collaboration inherent in the "Hengyang Goose" culture, imbued with both passion and warmth.
①
01The first highlight of the architectural design, the striking design, creates a spatial scene of a forest emerging from the vast city. The cool, sage-gray palette is naturally interspersed with the soft, natural wood, and the "geese landing" logo on the top floor visually evokes the vivid image of "good birds choosing trees."
②
01Dalu transcends the stereotypical "square" and "rectangular" image of gas stations. The intentionally chiseled eaves, reminiscent of fluttering wings, enhance the architectural design and layering. The enterprising spirit of the Hengyang goose is captured in the sharp angles of the eaves. The primary color palette is gray and black. Even during the day, the space offers a sense of light luxury, light industry, and light technology.
③
01The columns reference the concept of "forest," with the oil product light boxes and column eaves extending like tree branches. The flocks of geese soaring above the columns are the centerpiece of this lush forest—thousands of geese rest here, and here they soar toward their future.
④
01The service station's exterior features traditional curved chamfers, effectively neutralizing the sharpness of the main building. The image of a flock of flying geese blends seamlessly with the various logos on the Great Wall sign, presenting customers with an innovative approach and redefining the concept of "icing on the cake."
IntroductionProduct Introduction
The wheel of history relentlessly moves forward, crushing those isolated and incompatible elements into the dust. Dalu is far more astute than traditional gas stations: it integrates a single gas station with new retail, blending the sharp, technological feel of the main building with the soft, inviting atmosphere of the service station. The design concept of "geese flying through the jungle toward their ideal destination" elevates the gas station from a hollow, boring stop to a microcosm of urban culture. Living in Hengyang, it embodies Hengyang's unique value of "greatness through tolerance."
Hengyang welcomes the world's talents; Dalu heals fatigue and boredom, providing a haven for those on the road. A bridge of communication has been built between the city and the geese, embodying the harmonious state of "harmony between man and nature" and "unity of nature."
Completed Project Photos
description2
description2